Facebook ads are a great way to get targeted traffic to your site because it gives you more options to target your traffic when it’s any other paid traffic or free traffic system out there. You can search by much more specific factors than you can with AdWords or through other paid ad networks, equating more targeted users to your website take the type of action you want them to take.
This article will reveal some of the best Facebook advertising strategies.
Each Facebook advertising strategy consists of 3 steps. The first step is to design the ad itself.
The first thing you will want to do is enter the URL of the web page you want to go to. Facebook will now create ads for you based on the meta-title and description of the web page. I recommend against using this, and you should delete this to write your own.
Something to keep in mind is that most of the people who see your ad will see it because of the image. Therefore this is where we will start. Something I’ve noticed and is an important part of my Facebook advertising strategy is to use images of attractive men or women, and particularly images that show the person making eye contact with the person viewing the ad. I usually use attractive men when targeting women with ads and vice versa when targeting men.
It’s a bit depressing as well as a statement about our society, but it’s the people that catch the eye. Attractive people not only catch our attention, but statistically speaking, people are more likely to listen to attractive people and trust them more than any other type of stranger. Your viewers look at the image and get the idea that the person is speaking to them through the image.
I half expected you to scoff at this but the proof is in the pudding as I’ve found that I practically always get a good click-through rate using eye-catching people as my images.
You can spend a lot of time finding really precise and relevant images, but with the amount of work I’ve put in, 9 times out of 10 I’ll find that I get just as good a click-through rate as an attractive click-through rate. pictures of people as I would after selecting a very relevant picture. Go.
OK, now you need a great title to back up your great image. Titles and images play about 80% of whether someone clicks on your ad or not. Remember, you want the highest possible click-through rate as this is the most dominant factor in determining and lowering how much you pay per click.