Free Advertising Strategies That Work

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Over the past 22 years, I’ve discovered and developed dozens of free advertising strategies. At first, I was forced to find a way to promote my new business at no cost, due to my small advertising budget. However, as my business grew, I continued to use this method, because in many cases it was more effective than the advertising I paid for.

The following are some of the most effective free advertising strategies I’ve used over the last two decades – and taught them (in depth) to my clients.

1. Joint Ventures: A “joint venture” (also known as a “JV”) is one where you partner with another company for the benefit of both.

For example, in the past, I sold a $1,000 product with great success to my list of loyal, but small, clients. After I promote a product to my list, I contact other companies in my niche with a similar list of clients. I offered to give them 60% of every sale if they submitted my offer to their list. They agreed – and ended up paying to print and deliver 20,000 letters to their best customers.

The result: They made 1,100 sales of my product for $1,000. Gross Sales: $1,100,000. They saved 60% – or $660,000 and shipped the remaining 40% ($440,000) to me, along with 1,100 customers who needed their order fulfilled. With that one free advertising strategy, I’ve grown my list by 1,100 buyers – and added $440,000 in sales to my company’s bottom line.

2. Affiliate Marketing: Affiliate marketing is like putting a joint venture on turbo-charge. An “affiliate” is someone who can promote your products and services online – for a percentage of each sale they refer. While some companies only pay their affiliates 5% to 10% of sales, other companies pay 25%, 50%, even 75% or more for each referral.

Letting affiliates promote your company is one of the most effective free advertising strategies. You can have an army of 100s or even 1,000 affiliates advertising for you. They may even pay to advertise your products and services. And they are only paid a referral fee when a sale is made. It’s like having an entire sales force assigned, working to make money for you 24 hours a day.

3. Viral Marketing: One of my favorite free advertising strategies is viral marketing. Viral marketing is any type of marketing in which information about your product spreads rapidly from person to person, like a flu virus. Digital ebooks, online videos, and funny emails can all go viral, with people sharing them a million times. Many marketers build their viral marketing tools (eBooks, videos, emails, etc.) to include links back to their websites. Then, they give permission to others to distribute the material. Very quickly, viral tools can spread across the Internet, generating an ever-increasing number of free ads for your website.

These are just 3 powerful free advertising strategies out of dozens I’ve discovered over the years. But even just implementing a few free advertising strategies can result in a spike in profits and build your subscriber list. Best of all, you can do all of this without spending money out of your own pocket.

Try these free advertising strategies in your own business. You will find that, if used properly, this free advertising strategy can increase your profits and double or triple your subscriber list in no time.

Facebook Advertising Strategy

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Facebook ads are a great way to get targeted traffic to your site because it gives you more options to target your traffic when it’s any other paid traffic or free traffic system out there. You can search by much more specific factors than you can with AdWords or through other paid ad networks, equating more targeted users to your website take the type of action you want them to take.

This article will reveal some of the best Facebook advertising strategies.

Each Facebook advertising strategy consists of 3 steps. The first step is to design the ad itself.

The first thing you will want to do is enter the URL of the web page you want to go to. Facebook will now create ads for you based on the meta-title and description of the web page. I recommend against using this, and you should delete this to write your own.

Something to keep in mind is that most of the people who see your ad will see it because of the image. Therefore this is where we will start. Something I’ve noticed and is an important part of my Facebook advertising strategy is to use images of attractive men or women, and particularly images that show the person making eye contact with the person viewing the ad. I usually use attractive men when targeting women with ads and vice versa when targeting men.

It’s a bit depressing as well as a statement about our society, but it’s the people that catch the eye. Attractive people not only catch our attention, but statistically speaking, people are more likely to listen to attractive people and trust them more than any other type of stranger. Your viewers look at the image and get the idea that the person is speaking to them through the image.

I half expected you to scoff at this but the proof is in the pudding as I’ve found that I practically always get a good click-through rate using eye-catching people as my images.

You can spend a lot of time finding really precise and relevant images, but with the amount of work I’ve put in, 9 times out of 10 I’ll find that I get just as good a click-through rate as an attractive click-through rate. pictures of people as I would after selecting a very relevant picture. Go.

OK, now you need a great title to back up your great image. Titles and images play about 80% of whether someone clicks on your ad or not. Remember, you want the highest possible click-through rate as this is the most dominant factor in determining and lowering how much you pay per click.

Product Sourcing – How To Avoid Making The Most Common Mistakes

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Doesn’t that seem like a brilliant idea – starting a home business? And that – after all, what could be easier than sourcing some products from wholesalers, reselling them at a profit on the internet to a worldwide audience and enjoying a comfortable standard of living while working flexible hours from home.

Unfortunately, the truth is, for many aspiring entrepreneurs, they fall behind on the initial block by failing to realize that nowadays it is relatively easy to set up a website or advertise products through popular online venues like eBay or Amazon. , the actual product sourcing part of the process is a real challenge, and without the product it is difficult to go far.

How do you know what to sell? How do you know where to get it from and at a competitive price? How can you avoid being scammed? What about import duties and taxes if you are sourcing from abroad? These are just some of the challenges facing every newbie reseller and I think I have lost count of the number of times I have been asked: “What should I sell?” or “Can you find me a supplier for X or Y or Z?”

I can totally empathise with this though, having been in this position myself when I started my own home business and I do understand that with so many online wholesalers to choose from it’s very easy to assume that the sourcing process is an simple one – just choose some stock and sell it – fantastic if you don’t really care what you are selling and whether you actually sell anything or not, however, if you want to make a profit then your sourcing methods will require a little more time and effort and that’s the reason I have created this exclusive special report for you.

The challenges ahead

The hardest part of product sourcing where a home business is concerned occurs in specifically nailing down what your market is, who your customers are likely to be, and just what it is you are going to sell. And this is where many, many would be home businesses go wrong before they have even started. It’s a common misconception that you can order a cheap job lot of any product from a wholesaler, advertise it online whether it’s on eBay, Amazon, Craigslist, eBid or through your own website and it will sell.

If only that were true!

The reality is that if you’ve ordered a wholesale lot of a particular product without first checking that there are plenty of people out there who want to buy it, how will you know if it’s going to sell or not? Well you won’t is the short answer.

First you must decide what to sell and this will obviously require some research to ensure that you choose not only the right niche but also the right product for that niche. Don’t forget that even if a particular niche is hot right now, there will be some products within that niche that are hotter than others so you need to weed out those products from within the hot niche – that’s the sure-fire way to make excellent profits.

So in deciding what to sell, you need to find the market first, the product second. That should be your mantra when sourcing products from now on – market first, product second. You must find what’s known as a ‘hungry crowd’. This is a group of people, constantly increasing in size, that really, really want the product that you have available and by purchasing it will benefit in some way. Preferably, your product is a solution to whatever problem they have so when you find your hungry crowd, this will guarantee that your business is a success because you want people exactly like your hungry crowd as your buyers. You want them to be clamoring for your products and buying them repeatedly. What you really want is a product that you can source and sell over and over again so that you do not constantly have to re-source and replace products that no longer apply to a hungry crowd.

How to find a ‘hungry crowd’

Well, you can’t stumble around waiting for a hot niche or hot product to present itself to you. This won’t happen. First you must make a definite decision regarding the niche. This could be something that you know a little about such as a hobby or interest that you enjoy, or you could browse the magazines at your local newsagent to pick up some ideas. You must choose an overall niche before you find your hungry crowd because otherwise you have absolutely no direction and things will become complicated.

So, lets use the example here of the ‘Photography’ niche. It’s not something that is of huge interest to me personally in this case, but there are loads of magazines out there for photography enthusiasts such as ‘Amateur Photographer’, ‘Photography Monthly’ and ‘What Digital Camera’ to name just a few and so I know that it’s a popular hobby and so will make a good example. The photography niche covers a wide spectrum from cameras, lenses and accessories such as tripods, cleaners, flash systems etc to courses on how to become a better photographer and so you need to discover exactly what all those photography enthusiasts are looking for right now, if they have any camera or photography problems they want solved or if they have a real need for anything, and if so, what it is. This is where you start to find your ‘hungry crowd’.

Where do you look? Well, you will most likely be selling your products online and so, unsurprisingly, the internet is the first place you should look to conduct your research.

Search online

Remember to avoid using really general terms when you are sourcing products online. If you Google for example ‘wholesale camera’ then you are likely to end up with results running into the millions which I’m sure you don’t want to trawl through. On the other hand, if you add the search term ‘distributor’ or ‘trade’ and use the actual product name of the camera then you will get more focused results. So, just by refining your search, your chances improve immediately of finding what you are looking for. You can often discover manufacturers through stock photos posted online too – use Google images to find these. Although Google is a fantastic research tool, there are many more ways of sourcing products so you need to try and resist the temptation to spend hours looking for “secret” deals and sources that you will probably never find and use other methods too.

Subscribe to trade magazines

There are hundreds of trade magazines around and those related to your niche will be full of advertisements from suppliers, distributors and manufacturers. Before the age of the internet, this is how business was done – all offline – and it worked then and it still works now. Try The Trader magazine as a good starting point which is available in most newsagents or if you don’t want to buy a hard copy you can view their online magazine.

Go to Trade Fairs

Visiting trade fairs takes a little bit more effort than surfing from the comfort of your own home; however it’s often worth it because there is so much scope for networking and sourcing. You can physically talk to suppliers and establish a rapport which ultimately will make it much easier for you to negotiate some great prices later on. Trade fairs take place all over the country and internationally throughout the year so there is bound to be one near you.

Use Business directories

The Yellow Pages is your friend. But sadly a friend that is often overlooked. We are so used to looking everything up online that we don’t think of going back to the good old fashioned directories but believe it or not, not all wholesalers or manufacturers have an online presence. They do of course have a telephone, so you can simply call them and ask for a brochure instead. Easy and local.

Check the product packaging

Here’s another great method but again one that is so often overlooked. If there is a specific product you want to get your hands on and you don’t know who makes it then simply buy one yourself! Most, if not all goods will include the manufacturers name or at least some reference to the manufacturer on the packaging and if you’re lucky then the distributors name might be on there too.

Go straight to the source

Once you know which company makes the product which isn’t difficult to find out as I’ve just mentioned, you can contact them and find out who their distributors are. There’s no need to be frightened by this prospect because after all, it’s not highly confidential, top secret information you are requesting. At the end of the day, the manufacturers want your business and your money so they will have no problem in supplying you with a list of distributors to purchase your own stock from. You then simply contact the distributor directly.

Finally

Sourcing products for your online business can often seem daunting as it requires research and effort on your part to ensure you find the best products in the best niches. These tips will put you on the right track and help you understand how it works so you don’t make the same mistakes that many others make when starting a business from home.